David Matathia

Here’s Why Brands Are Speaking Spanish in General Market Ads

Sure, it's not a coincidence that brands like Hyundai, ESPN, Corona and Dish Network have run general market TV ads in both English and Spanish during the World Cup, but that isn't the whole story. Marketers also have been moved by the high crossover appeal of such efforts and the multicultural nature of the millennials they're trying to reach.

Hyundai Buys Solo Sponsorship of Hulu’s Mario Batali Show The High Road

Hulu has sold sole sponsorship rights to Hyundai for its arty new branded unscripted series The High Road. The series, shot in black and white and set in New York, is hosted by Mario Batali, who interviews celebrities in the Big Apple including George Stephanopoulos, Isabella Rossellini, Jimmy Fallon and Rachael Ray.