Chiller, the NBCUniversal network meant for horror aficionados, is partnering with a Canadian broadcaster for its first original series. Slasher follows a young woman who returns to the small town where she was born, and finds herself the centerpiece in a series of horrifying murders.
Turns out your best marketing tool is word of mouth, especially if the mouth in question is filled with rows of gigantic, serrated teeth. Dave Howe, president of Syfy, attributed the most recent success to the marketing and PR teams who found innovative ways to talk up the flick, but noted that its stars got into the game in a big way, too.
Programming honcho Bill McGoldrick has left high-rated cable network USA for corporate sibling Syfy, where he will assume many of the duties performed by outgoing exec Mark Stern in a newly-created position: evp of original content (Stern will remain at the company, where he is set to exec produce an unnamed series for Syfy sometime next year).
Easily NBCUniversal’s biggest cable launch this year, the $100 million-plus science fiction series Defiance bowed last night to 2.73 million total viewers. That puts its far ahead of the season-to-date average for Smash on Syfy’s sibling network NBC.