New Software Disrupts Old Way Of Buying TV Ad Time
Performance Marketing
A new advertising platform is set to inject automation into the buying of television commercials, thereby replacing the mechanics of an industry that still sells ads the old-fashioned way.
Canoe Ventures Capsizes
Brand Marketing
It was going to revolutionize cable television advertising; now it's been relegated to video-on-demand and TV Everywhere.
Verizon Wireless Buys Spectrum From Cox
Performance Marketing
In another spectrum deal that is sure to turn heads in the cable and wireless industries, Verizon Wireless has agreed to buy wireless spectrum from Cox Communications for $315 million.
Cox ad promises to deliver right-sized world
Creativity
All of you tall people out there, grazing the ceilings like giraffes, probably think this Cox Communications spot from Minneapolis shop Periscope is a riot. We see a tiny elevator, [...]