Corning

How Corning Is Marketing One of the World’s Oldest Technologies as the Key to the Future

 

8 Gadgets That Are Mesmerizing the Crowds at CES This Year

The best toys at the Consumer Electronics Show are the ones that make you want to grab them, never put them down and never look away. Our devices have become […]

Corning and the MythBusters Guys Show You How to Get Millions of Views on a 10-Minute Pre-Roll

Who wants to watch 10 minutes of industrial product testing? If Adam Savage and Jamie Hyneman are doing it, the answer is millions.

Shattered Your Laptop Screen? Corning Feels Your Pain in Brilliant ‘Brokeface’ Ads

IDEA: When you break the screen of your smartphone, tablet or laptop, a part of you breaks, too. "Our technology and our sense of self—they're both very fragile, and they're increasingly intertwined," said Doremus copywriter Martin Sargent. "When we shatter our technology, we sort of shatter our psyches as well."

10 Great Ads That Are More Than 5 Minutes Long

Fancy sitting through a five-minute-long commercial? I know, you'd rather be boiled alive in hot acid. But actually, there are plenty of long-form spots that aren't just tolerable but wonderful. TED fell in love with some of them while curating its Ads Worth Spreading series. But most of those topped out at three or four minutes.