The best toys at the Consumer Electronics Show are the ones that make you want to grab them, never put them down and never look away. Our devices have become […]
Who wants to watch 10 minutes of industrial product testing? If Adam Savage and Jamie Hyneman are doing it, the answer is millions.
IDEA: When you break the screen of your smartphone, tablet or laptop, a part of you breaks, too. "Our technology and our sense of self—they're both very fragile, and they're increasingly intertwined," said Doremus copywriter Martin Sargent. "When we shatter our technology, we sort of shatter our psyches as well."
Fancy sitting through a five-minute-long commercial? I know, you'd rather be boiled alive in hot acid. But actually, there are plenty of long-form spots that aren't just tolerable but wonderful. TED fell in love with some of them while curating its Ads Worth Spreading series. But most of those topped out at three or four minutes.