consumer-pacakaged goods

‘Girls Don’t Poop’ Gets 13M YouTube Views, Takes Toilet Humor to New Level

Poo-Pourri's month-old video has already garnered 13 million YouTube videos, seemingly due to the fact that it doesn't shy away from the crappy nature of its product line.

Mondelēz Teams With Twitter to Better Its Global Real-Time Marketing

Mondelēz International has inked a global partnership with Twitter to improve the consumer-packaged-goods giant's real-time marketing around the world.

Tide’s Shark Week Twitter Vine Is Bloody Good

When oceanic imagery is already built into your brand name—as with, say, Tide—you probably don't have to worry about jumping the Shark Week.