Past relationships sparked the first conversations between Lowe Profero and T. Marzetti Co., a packaged-foods player with some 18 brands. But it was the shop's ideas for changing Marzetti's marketing model that prompted the company to consolidate all of its marketing business at the agency.
Kraft's reassignments post agency consolidation went beyond the brands that were exiting former shop like Wieden + Kennedy and Droga5.
Interpublic Group's net income nearly doubled in the third quarter, as revenue grew by 8 percent.The holding company ended the quarter with $1.84 billion in revenue and net income of more than $89 million, up from $45 million in the same period last year. On an organic basis, revenue rose more than 6 percent.
American Honda Motor Co. has consolidated the bulk of the digital marketing for its Honda and Acura brands at Razorfish.
In releasing 2013 interim results, WPP Group formally addressed the implications of the recently unveiled Publicis Groupe-Omnicom merger, which it described as
Nationwide kept its U.S. media business in the family by consolidating its at UM, a longtime roster shop.UM, out of its offices in New York and Detroit, will handle planning and buying in both traditional and digital media. Nationwide spent more than $330 million on media last year, according to Nielsen.