Consolidation

Lowe Profero Sells a New Marketing Model to This Packaged-Foods Player

Past relationships sparked the first conversations between Lowe Profero and T. Marzetti Co., a packaged-foods player with some 18 brands. But it was the shop's ideas for changing Marzetti's marketing model that prompted the company to consolidate all of its marketing business at the agency.

Here’s Who Gets What in Kraft’s Agency Consolidation

Kraft's reassignments post agency consolidation went beyond the brands that were exiting former shop like Wieden + Kennedy and Droga5.

Interpublic’s Net Income Nearly Doubled in Q3

Interpublic Group's net income nearly doubled in the third quarter, as revenue grew by 8 percent. The holding company ended the quarter with $1.84 billion in revenue and net income of more than $89 million, up from $45 million in the same period last year. On an organic basis, revenue rose more than 6 percent.

Honda Hires a New Agency for Digital Marketing

American Honda Motor Co. has consolidated the bulk of the digital marketing for its Honda and Acura brands at Razorfish.

WPP Expects More Consolidation Amid Publicis Groupe-Omnicom Deal

In releasing 2013 interim results, WPP Group formally addressed the implications of the recently unveiled Publicis Groupe-Omnicom merger, which it described as

Nationwide Consolidates Its Media Account at UM

Nationwide kept its U.S. media business in the family by consolidating its at UM, a longtime roster shop. UM, out of its offices in New York and Detroit, will handle planning and buying in both traditional and digital media. Nationwide spent more than $330 million on media last year, according to Nielsen.

What the Publicis-Omnicom Merger Means to Media Owners

It may be instructive to think of the Publicis-Omnicom merger as a fantastically complex Rube Goldberg device that was triggered by Sunday’s signing ceremony.