cloud marketing

Oracle’s BlueKai Purchase Brings Digital Ads Shopping Cart to $3 Billion

Software giant Oracle is boosting its bid to be a major player in the digital advertising world by acquiring BlueKai, a data and technology services company.

Salesforce Buys ExactTarget for $2.5 Billion

Salesforce.com has agreed to purchase digital marketing services firm ExactTarget for $2.5 billion, the companies revealed today.