C7

In the Age of Cord Cutting, Nielsen Plots Its Overhaul of TV’s Outdated Ad Metrics

It's been nine years since networks and advertisers agreed on the eligibility criteria for C3 and C7 TV ratings, but given the seismic shifts in the industry since then, it feels more like 90 years.

Networks Will Write Discounted C7 Deals, but Not Everyone’s Biting

Even with Kevin Reilly out at the News Corp broadcaster and ratings declines from an aging American Idol, Fox has managed to score a serious deal: GroupM, arguably the biggest media agency network, is buying C7 guarantees.

C7 Ratings to Free Up Hundreds of Millions in Hidden Revenue

While the broadcast networks are pressuring agencies and clients to start writing more deals against a C7 ratings currency, at first blush, it would appear that there’s little cause to rush into a paradigm shift. But nothing could be further from the truth.

Dish-Disney Carriage Deal Disables the Hopper

Six months after the expiration of their joint carriage deal, the Walt Disney Co.

Spark’s Chief Investment Officer Dives Back Into the TV Marketplace

Specs Who John Muszynski What Where

Animal Planet Has Lined Up Dozens of New Advertisers

Chalk some of it up to simple ratings growth but never underestimate the power of a good tree house integration.

VOD, Streaming Offer Incremental Ratings Gains

Just days after reiterating his advocacy for a more inclusive ratings currency, CBS Corp. CEO Les Moonves told investors that he wants to expand beyond the proposed C7 stream.