In the Age of Cord Cutting, Nielsen Plots Its Overhaul of TV’s Outdated Ad Metrics
It's been nine years since networks and advertisers agreed on the eligibility criteria for C3 and C7 TV ratings, but given the seismic shifts in the industry since then, it [...]
Animal Planet Has Lined Up Dozens of New Advertisers
Chalk some of it up to simple ratings growth but never underestimate the power of a good tree house integration.
VOD, Streaming Offer Incremental Ratings Gains
Just days after reiterating his advocacy for a more inclusive ratings currency, CBS Corp. CEO Les Moonves told investors that he wants to expand beyond the proposed C7 stream.