Bonin Bough

Honey Maid, GE and Quirky Explain What It Means to Be Fearless

Mondelez marketing and media leaders Dana Anderson and Bonin Bough let brands do most of the talking today at an Advertising Week session about being fearless.

Oreo Boosts App Engagement With Movie-Themed Content

As part of inking its first global movie marketing deal with Paramount Pictures, Oreo is extending the reach of its mobile app with themed content.

Fast Chat: Kraft’s Bough on iD Gum’s Deal With MTV

Kraft’s iD Gum last night became the first brand to use MTV’s Reverb technology during scripted programming, namely the season finale of Awkward.

Kraft Spinoff Mondelez Reviews Media

Perhaps it was inevitable. With the spinoff of Kraft Foods’ snack brands into a separate company called Mondelez International, the new company has begun a global review of its media planning and buying business.