Bobby Hershfield

The Horror! SS+K Uses Scare Tactics to Urge Young People to Face Their Debts

The phrase "debt management" doesn't exactly scream "horror film," but that's the unusual route that SS+K took in teasing a program that helps college students and graduates face up to their debt.

SS+K Finds New Creative Chief at Mother

SS+K has reached into Mother to fill its top creative role.Bobby Hershfield, a creative lieutenant at Mother who worked on brands such as Target, J.C. Penney, Johnson & Johnson and Dell, next month will join SS+K as chief creative officer. Hershfield, who’ll also be a partner, fills a vacancy created by the March exit of Kash Sree, who left after just 13 months.