The Horror! SS+K Uses Scare Tactics to Urge Young People to Face Their Debts

Creepy short film is not what it appears

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The phrase "debt management" doesn't exactly scream "horror film," but that's the unusual route that SS+K took in teasing a program that helps college students and graduates face up to their debt.

The New York-based agency produced The Red, an eight-minute psychological thriller (scroll down to watch it) that premieres Thursday night before screenings of Iron Man 3 in Boston, Seattle, Chicago, Tampa, Fla., and Washington, D.C. In the film, a ruby-colored fog haunts a twentysomething woman until she manically retreats to her bedroom and seals the door with duct tape.



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