7 Shops Chase BMW’s Creative Business
Brand Marketing
BMW of North America’s executives will start visiting agencies next week in the review of its creative business. The assignment includes national and dealer group advertising directed at the general [...]
BMW now etching its logo onto your eyelids
Creativity
A recent BMW movie-theater ad in Germany burned an image of the automaker's logo on the backs of viewers' eyelids—just in case any of them didn't already associate the brand [...]
Billboard unnerves forgetful Connecticuters
Creativity
BMW of Bridgeport is offering overnight test drives, allowing average jerk citizens like us to take Beamers home and drive them around the block, demanding high fives from our neighbors. [...]
BMW goes balls-out for 5 Series teaser spot
Creativity
This teaser spot for BMW's redesigned 5 Series is subtle, beautiful and surprisingly shot right in the automaker's own museum without CGI trickery. It was created using the BMW Museum's [...]
Don Draper covetously eyes BMW’s 3 Series
Creativity
Because the world needed more people talking about Mad Men, BMW sponsored the season premiere and put together this classy, mostly period-accurate ad for Vanity Fair, from GSD&M Idea City [...]
BMW whips Audi in impromptu chess game
Creativity
BMW makes an audacious move here in its battle against rival Audi. The latter apparently erected a billboard taunting, "Your move, BMW," for its redesigned 2009 A4, on a thoroughfare [...]