Papa John’s Picks a New Agency to Help It Go Global
Brand Marketing
Initiative has landed Papa John's International's media business, replacing Zimmerman Advertising, Fort Lauderdale, on an account that spends about $130 million in measured media. The New York shop is charged [...]
Ad of the Day: NBA Celebrates Its History With Audio of Dr. King’s ‘I Have a Dream’ Speech
Brand Marketing
In its first work for the NBA, new lead creative agency Translation uses the Rev. Martin Luther King Jr.'s words to powerful effect.
Accounts in Review: Sears, Kmart and JCPenney Near the End of Their Agency Hunts
Brand Marketing
The new year got off to a slow start in new business, with just two major account moves this week. Pandora—the jeweler, not the online music service—named Grey and Maxus [...]
It’s a Busy New Year Already for Agency Leadership Changes
Brand Marketing
'Tis the season to make top management changes.
Accounts in Review: Phew! What a Busy 10 Days
Brand Marketing
When it rains, it pours. Five marketers have hired new shops for creative and media accounts in the past 10 days, starting with Johnsonville Sausage, Johnnie Walker and Golden Corral [...]
Sprint Finally Says Yes, Deutsch L.A. Is Our New Lead Agency
Brand Marketing
As expected, Deutsch L.A. has taken the lead on national television advertising for Sprint, which spends $450 million in broadcast media annually.