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The Hershey Co. has launched a search to expand its agency roster beyond Arnold and Havas Worldwide.
The confectionery giant is in the early stages of meeting with agencies, confirmed Anna Lingeris, senior manager, brand public relations and consumer engagement at Hershey.
"We're not looking to replace Arnold and Havas, which have been doing a great job," she said. "But we have over 20 advertised brands, and we're looking to supplement."
Lingeris said the search is focused on U.S.