EA Sports goes back to the future with this dumb-in-a-funny-way spot by ad agency Heat for Madden 25. In the '80s, we're told, two guys playing an early version of the football video game decided to spawn offspring whom they'd be able to use in the game somewhat. Thus were born current Houston Texans running back Arian Foster and Seattle Seahawks running back Marshawn Lynch. (The fathers, "Darian Foster" and "Marshawn Lynch Sr.," are played, of course, by Foster and Lynch themselves.) It's a somewhat convoluted concept that comes across as well done, right on target for sports and video game obsessives, and a nice way to celebrate the Madden franchise's 25th anniversary—even if the kids' gym workouts are over the top in a way that feels a little like Old Spice's Terry Crews was their personal trainer. Credits after the jump.