Alex Gellert

Ad of the Day: LendingTree

To personify new client LendingTree, Merkley + Partners turned to a puppet. In a new TV ad, "Lenny" is a green-faced, straight-shooting friend to Len, his human counterpart. As both sit before the desk of a bank-loan officer, Lenny cries "BS" after the lender tells them they "won't find a better offer anywhere."

LendingTree Selects Creative Agency

Five months after hiring a media agency, LendingTree has found a new lead creative shop.

O’Charley’s Reviews Creative and Media Biz

Merkley + Partners is making an unusual defense in the review of the O’Charley’s restaurant account that the agency has handled since late 2010.