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To personify new client LendingTree, Merkley + Partners turned to a puppet.
In a new TV ad, "Lenny" is a green-faced, straight-shooting friend to Len, his human counterpart. As both sit before the desk of a bank-loan officer, Lenny cries "BS" after the lender tells them they "won't find a better offer anywhere."
"Ohhhhh," groans Lenny. "I smell BS." He then raises his voice to ask, "Hey, does anyone else here smell BS?"
Before his buddy can wave him off for being profane, Lenny explains that he's talking about "bank speak," before murmuring (in reference to the lender), "And frankly, he's full of it."