Ad of the Day: LendingTree

Merkley's furry green puppet calls 'BS' on big-bank loans and mortgages

Save 50% on your Social Media Week pass! Join leading brands and agencies in NYC this April 9–11 to learn about emerging trends, tools and strategies. Register now—savings expire Dec. 11.

To personify new client LendingTree, Merkley + Partners turned to a puppet.

In a new TV ad, "Lenny" is a green-faced, straight-shooting friend to Len, his human counterpart. As both sit before the desk of a bank-loan officer, Lenny cries "BS" after the lender tells them they "won't find a better offer anywhere."

"Ohhhhh," groans Lenny. "I smell BS." He then raises his voice to ask, "Hey, does anyone else here smell BS?"

Before his buddy can wave him off for being profane, Lenny explains that he's talking about "bank speak," before murmuring (in reference to the lender), "And frankly, he's full of it."



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in