Technology might deliver more powerful insights than ever to brands, but those insights have to address the needs and concerns of real people—whether they’re individual consumers or a group of people within an organization.
Marketers from Panasonic, Autodesk, Box and Wunderman shared these and other thoughts about the intersection of marketing and technology at Marketo’s Marketing Nation Summit in San Francisco. The bottom line, captured in the video above: Create a more meaningful and personal way to listen to and engage with people.
