Ad of the Day: Happiness Is Movement and Vice Versa in Johnny Kelly's Coke Film

Chipotle director's return

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

How do you butter people up to the idea that Coca-Cola is pro-health? Not with a starchy educational film. You hire the director of one of the most beloved ads of recent years to create another precious miniature world—without the dark edges.

That was the wise path taken by Coca-Cola, which tapped Johnny Kelly of Nexus—famous for having directed Chipotle's "Back to the Start" video—for a gleeful trot with animatronic puppets through one man's happy life, made possible by drinking sugary soda but not letting its residue collect in his arteries by sitting on the couch all day.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in