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After months of waiting, a.k.a. Euro RSCG finally watched new client Juniper Networks sign on the dotted line.
In May, a.k.a. emerged as the sole agency left standing in a pitch for the estimated $10-15 million business. Now, after working as “partners” for more than six months, a.k.a. will begin handling the creative and media on Juniper’s global advertising efforts.
Sources say the stall was likely the result of internal strategy discussions at the Sunnyvale, Calif.,
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