Will ABC and Univision’s Cable News Channel Sell?

Alphabet net to manage Fusion ad inventory in the near term

If you’re looking to buy time on Fusion, ABC and Univision’s new joint venture English-language news and lifestyle channel, you’ll need to look up ABC’s president of sales and marketing, Geri Wang. Reps for the new cable network say that Fusion will eventually boast its own dedicated sales organization, but in the near term Wang’s team will handle the heavy lifting.

Already, ABC sales execs are briefing clients on the network, which is slated to launch in the second half of 2013.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in