What Did TV CEOs Tell Investors About the Weak Ad Market?

Telcos, cars and CPG underspent on television

Now that second-quarter earnings are over for the media sector, we can finally take a good look at what senior media company executives actually said on calls to investors when they were in the hot seat at the end of the summer.

Here are some of the reasons the market was down … and some of the spin. (If you'd like to check out the calls yourself, they've been helpfully compiled here.)

The holdouts: telco, automotive and CPG

Viacom CEO Philippe Dauman was brave enough to come out and say it: "In the advertising marketplace, there were certain advertisers in the consumer goods sector and the automotive sector who chose to either defer or withhold dollars from the upfront marketplace," he told investors bluntly.

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