Viacom tapped the Weather Channel's Pete Chelala and its own Deborah Schlessinger-Brett (formerly director of new business for Nickeolodeon) to run its newly created mobile ad sales team for music and entertainment. Schlessinger-Brett will be replaced at Nick by Michael Hollis, who was upped from account manager to director, and will report to vp of new business Lauren Buerger. Chelala is now vp of mobile products and sales, with Schlessinger-Brett vp of mobile sales.
Interestingly, the two will report to separate execs with the same title, with Chelala reporting to Melanie DiMemmo, and Schlessinger-Brett to Sarah Iooss—both svps of digital ad sales for music and entertainment.
The new unit will work on selling both mobile-only and cross-platform advertising. It's a good time for Viacom to dig deeper into digital, as ratings at Nick continue to drag its bottom line. The company is also emphasizing its cred with Hispanic audiences as it goes into the 2012-13 upfront season.
"Pete and Deb give us the combination of marketplace knowledge and product expertise to ensure we're connecting our clients to our consumers wherever they are, in the most impactful ways possible," Jeff Lucas, head of sales, Viacom Media Networks Music and Entertainment, said in an emailed statement.