Updated: Fox's More to Love Not Hefty in Opening Ratings | Adweek Updated: Fox's More to Love Not Hefty in Opening Ratings | Adweek
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Updated: Fox's More to Love Not Hefty in Opening Ratings

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Fox reality/competition More to Love kicked off on Tuesday, July 28 with a lackluster 4.01 million viewers and a 1.9 rating/6 share among adults 18-49 at 9 p.m., according to the final national results from Nielsen Media Research. 

Comparably, that placed third in the time period behind America’s Got Talent on NBC (Viewers: 13.24 million; A18-49: 3.5/10) and Big Brother on CBS (Viewers: 6.07 million; A18-49: 2.1/ 6). 

And retention out of lead-in Hell’s Kitchen (Viewers: 7.04 million; A18-49: 3.4/11) was a very disappointing 57 percent in total viewers and 56 percent in the demo.