Updated: CW's Ostroff Looks for Early Season Launch; Schedule and Panel Notes | Adweek Updated: CW's Ostroff Looks for Early Season Launch; Schedule and Panel Notes | Adweek
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Updated: CW's Ostroff Looks for Early Season Launch; Schedule and Panel Notes

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Hoping to develop its own year-round programming strategy, the CW announced it is looking at the possibility of launching its 2009-10 season as early as July or August of next year. CW entertainment president Dawn Ostroff revealed her strategy at the network