Social Media Data Predicts Strong Fall Seasons for New ABC, CW Shows | Adweek Social Media Data Predicts Strong Fall Seasons for New ABC, CW Shows | Adweek
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Tweets Rate ABC, CW Tops for Fall

Networked Insights data helps nets make smarter choices

'Charlie's Angels' returns on ABC. | Courtesy ABC

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If the twittering classes have any say in the matter, this fall is going to be a blockbuster for ABC and the CW. And while autumn may not alleviate the suffering at NBC, the Peacock appears to have the biggest new scripted series on its hands in the midseason entry, Smash.

According to a new survey of social media behavior from Networked Insights, ABC’s slate of fall dramas is stirring up the most positive buzz on Twitter, Facebook, and other social networking sites.

Seven of the eight new dramas set to debut on ABC during the 2011-12 season have elicited positive feedback on various online fora, including the period piece Pan Am, the spun-sugar Charlie’s Angels reboot, and Once Upon a Time, a curious hybrid of fairy tale and procedural.

Of the new ABC dramas, Once Upon a Time has earned the most praise (23 percent). When gauged by the number of impressions (a catchall for how many times each show has been mentioned in the social media sphere), the sudsy Good Christian Belles wins out, with 674,143. At least some of that tally can be chalked up to the furor over the show’s original, ill-advised title, Good Christian Bitches.

Only the midseason Ashley Judd/Sean Bean thriller Missing failed to register, largely because ABC has yet to release an official trailer for the show. The 10-episode arc is currently being filmed in Prague.

If ABC’s drama slate looks solid, its comedy offerings are a bit of a wash. First, the good news: Apartment 23—formerly known as Don’t Trust the Bitch in Apt. 23 (oh, ABC!)—has one of the highest sentiment scores (26 percent), and the pilot is genuinely funny. Buyers attending ABC’s May upfront presentation seemed particularly tickled to see former Dawson’s Creek fivehead—er, heartthrob—James Van Der Beek take the piss out of himself in what amounts to a season-long cameo. But after that, it’s all downhill.

Boasting the single worst reception of any new series was the clunky Bosom Buddies rehash Work It. One of nine shows to receive negative ratings from prospective viewers, the cross-dressing comedy’s sentiment score was -15 percent.

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