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The TVB, local TV’s advertising association, filled out its newly formed business development unit Wednesday (Oct. 13), naming Brad Seitter and Michael Ward vice presidents of business development and marketing.
Seitter was most recently integrated media senior sales executive for KSHB-TV, which is E.W. Scripps NBC affiliate in Kansas City. Ward served as director of group sales and marketing for Tribune Broadcasting.
Based in New York, Seitter and Ward report to Scott Roskowski, svp of business development and marketing.
“We are eager to work with advertisers and agencies to help them move their products and services with the use of all the platform offerings of local broadcast television,” said Roskowski.
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