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MillerCoors is gearing up for summer, committing to a season-long sponsorship deal with Turner Entertainment that includes integrations seeded throughout original TBS, TNT and truTV programming.
Beginning June 10, the beer manufacturer’s Miller Lite brand will be featured in a live commercial set to run on TBS’ late-night talk show Lopez Tonight. (Host George Lopez will talk up the curious new Miller Lite Vortex bottle, which looks like a standard 12-oz glass container, but for a series of spiral grooves ringing the inside of the neck.)
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