However, teenagers also spend less time on the Internet than other demos, spending only 11 hours and 2 minutes online per month - less than half of the 29 hours and 15 minutes that the average user spends on the Internet each month. The report attributes this to the fact that teens in school are less likely than working adults to be sitting in front of a computer all day.
While parents and teens may argue about programming choices, the youngsters’ preferences are not much different as U.S. teens’ favorite TV show (”American Idol”) and top Web site (Google), as well as teens’ favorite TV genre around the world (general dramas) are in line with overall preferences. Or as the Nielsen report states: “Teens are unique, but they are not as bizarre and outlying as some might presume.”
Nic Covey, director of insights at the Nielsen Co., will present highlights from the report Thursday.
Other key findings of the study include:
* Half of all teenagers use an audio-only MP3 player each day, while one in four watch video on an MP3 player.
* On an average day, one in four teens reads the newspaper.
* While teens multi-task in their media usage, this behavior may actually be lower than among adults.
* South African, Venezuelan and Indonesian teens are the biggest couch potatoes.
* 35 percent of U.S. teens may have DVRs, but they prefer live TV viewing.
For the executive summary of the report, click here
Nielsen Business Media