TargetSpot, the streaming media advertising company, has called on Arbitron to provide its network of over 600 stations with a comScore Arbitron Online Radio Rating. The ratings data will consist of Average Quarter-Hour and Cumulative audience estimates for standard dayparts and demographics.
"We have seen that in order to make informed purchasing choices, large advertisers and agencies need detailed information that will allow them to size the opportunity for Internet radio," said TargetSpot CEO Doug Perlson. "Our Arbitron measurement will serve as one more tool that media planners and buyers now have to make the smart, fully informed choices that will allow them to define our reach and target their core audience."
The Arbitron ranking is one of several special agency focused services TargetSpot now offers advertisers trying to create, buy and place messages on Internet radio. The company also provides frequency caps and flighting, custom networks, hierarchical accounts, and compatibility with DoubleClick's DART and aQuantive's Atlas tracking.
Since the company's September 2007 launch, it has formed partnerships with several radio and Internet broadcasters including CBS Radio, Entercom, Beasley Broadcast Group, Rubber City Radio Group and Warp Radio. In addition, TargetSpot will begin providing access to streaming advertising on AOL Radio streams powered by CBS Radio technology this spring.