The Story Behind Discovery's 'Kindle' Lawsuit | Adweek The Story Behind Discovery's 'Kindle' Lawsuit | Adweek
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The Story Behind Discovery's 'Kindle' Lawsuit

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Discovery Communications chairman and founder John Hendricks waited 17 years for the moment when Amazon and Sony would battle for dominance in the world of portable electronic book readers.

That's how long ago Hendricks filed for a patent on what he called the Everybook, which now appears to be quite similar to the Amazon Kindle and the Sony Reader. Now Discovery has sued Amazon, alleging patent infringement.

The lawsuit came after Discovery asked Sony and Amazon to pay royalties and both balked.

It took until 2007 -- the same year the Kindle hit the market--for Discovery to be granted U.S. Patent No. 7,298,851 for its "electronic book security and copyright protection system." The Sony Reader came out in October 2006.

The back story related to Discovery's book-reading device would make for a page-turner in its own right.

In the late 1980s, Hendricks, the resident visionary at Discovery, was one of the first to understand the potential in newly built digital cable TV systems with nearly unlimited channel capacity and interactivity.

His dream was to harness that capacity to offer the best shows on broadcast and cable TV on demand for a fee to cable subscribers. He created Your Choice TV, which offered shows for $1.

Cable operators loved it because it was an added feature for subscribers. Hendricks pitched it to the major broadcasters as a new revenue stream. He convinced CBS to make 60 Minutes available and NBC to offer Saturday Night Live as a test, but he hit a brick wall at Fox, where Rupert Murdoch -- years before he would become enamored with all things digital -- fretted over advertiser reaction.

Discovery spun off a separate company to tackle the venture, with Hendricks heading both. By 1993, his group created the first on-demand menus and graphic interfaces. There were tests at Comcast and Time Warner systems nationwide. The problem: Broadcasters were frightened of losing control of their shows.

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