Solid Tune-In for Fox's 24 Prequel | Adweek
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Solid Tune-In for Fox's 24 Prequel

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THE PROGRAMMING INSIDER
Monday, November 24, 2008
 
Prime-Time Ratings:
Weekend Highlights
 
Ratings Box:
What's Hot/What's Not
 
On the Air Tonight:
Prime-Time Programming Options
 
TV Tidbits:
Notes of Interest
 
TV Trivia Time:
Saddle Up, Cowboy
___________________________________________________________________________
 

Note: The Programming Insider will be on hiatus from Wednesday, Nov. 26 to Friday, Nov. 28. But the fast affiliate rating results will be available at PIFeedback by approximately 12 p.m. ET each day.  

____________________________________________________________________________
 
Prime-Time Ratings:
Weekend Highlights
 
Friday 11/21/08

Note: The following results are based on the fast affiliate ratings (Live Plus Same Day data).  

 
              HH
          Rtg/Shr
CBS   7.3/13
ABC 4.0/ 7
Fox    3.6/ 6
NBC 2.8/ 5
CW    1.0/ 2
 
-Total Viewers:

CBS: 11.40 million, ABC: 6.03, Fox: 5.36, NBC: 4.18, CW: 1.36

 
-Adults 18-49:

CBS: 2.5 rating/8 share, ABC: 2.0/ 6, Fox: 1.5/ 5, NBC: 1.1/ 3, CW: 0.6/ 2

 
--------------------
 

Note: Any prior rating results are based on the final nationals. Since the level of DVR penetration has increased from 20 percent at this same point last year to approximately 28 percent at present, the overall results may be negatively impacted.

 
----------
 
-Friday’s Winners:

Ghost Whisperer (CBS), The Mentalist R (CBS), Numb3rs (CBS)

 
-Honorable Mention:
20/20 (ABC)
 
-Friday’s Losers (excluding repeats):

Wife Swap (ABC), Deal or No Deal (NBC), Supernanny (ABC), Everybody Hates Chris (CW), The Game (CW), Crusoe (NBC), Lipstick Jungle (NBC)

 
----------
 
-Ratings Breakdown:

Dominant CBS continues to stand head and shoulders above the Friday competition, with its combination of Ghost Whisperer (Viewers: #1, 11.36 million; A18-49: #1, 2.7 rating/9 share), a repeat of The Mentalist (Viewers: #1, 11.62 million; A18-49: #1, 2.4/ 7) and Numb3rs (Viewers: #1, 11.23 million; A18-49: #1t, 2.5/ 8). As it stands, the network can continue to air repeats of its scripted dramas at 9 p.m. and still thrive. Amazing, isn’t it?

 

In the distant number two spot overall was ABC’s non-scripted line-up of Wife Swap (Viewers: #4, 4.78 million; A18-49: #2, 1.7/ 5); Supernanny (Viewers: #3, 5.06 million; A18-49: #2, 1.7/ 5), and veteran 20/20 (Viewers: #2, 8.24 million; A18-49: #1t, 2.5/ 7), which is worthy of positive mention for the double-digit growth out of Supernanny. Come on now, ABC…you can do better from 8-10 p.m. Have you ever considered contacting your corporate cousin The Disney Channel for some programming?

 

Next was Fox’s also non-scripted combination of Are You Smarter Than a 5th Grader? (Viewers: #2, 6.04 million; A18-49: #3, 1.3/ 4), which featured 90210 star Jennie Garth playing for charity, and Don’t Forget the Lyrics (Viewers: #2, 5.75 million; A18-49: #3, 1.6/ 5). Both hours will be taking a breather when Terminator: The Sarah Connor Chronicles and new Joss Whedon drama Dollhouse step in on Feb. 13.

 

NBC left little to be desired, meanwhile, with its combination of Deal or No Deal (Viewers: #3, 5.72 million; A18-49: #4, 1.2/ 4), Crusoe (Viewers: #4, 3.50 million; A18-49: #4, 0.9/ 3) and Lipstick Jungle (Viewers: #3, 3.33 million; A18-49: #3, 1.1/ 3). And the CW was virtually invisible (and last in every half hour) care of its deadly line-up of Everybody Hates Chris (Viewers: 1.77 million; A18-49: 0.7/ 2), once promising The Game (Viewers: 1.62 million; A18-49: 0.8/ 2) and a repeat of America’s Next Top Model (Viewers: 1.07 million; A18-49: 0.5/ 2), which should only be airing one time per week.

 
For more on NBC, see TV Tidbits below.
 
Source: Nielsen Media Research data (R = repeat)
 
-------------------------
 
Saturday 11/22/08

Note: The following results are based on the fast affiliate ratings (Live Plus Same Day data).  

 
              HH
          Rtg/Shr
ABC 6.3/11
CBS   4.5/ 8
Fox    3.2/ 6
NBC 2.5/ 4
 
-Total Viewers:
ABC: 10.33 million, CBS: 6.74, Fox: 5.16, NBC: 3.82
 
-Adults 18-49:

ABC: 3.4 rating/10 share, Fox: 1.6/ 5, CBS: 1.5/ 4, NBC: 1.0/ 3

 
----------
 

Note: Any prior rating results are based on the final nationals. Since the level of DVR penetration has increased from 20 percent at this same point last year to approximately 28 percent at present, the overall results may be negatively impacted.

 
----------
 
-Saturday’s Winners:
Saturday Night Football: Texas Tech at Oklahoma (ABC)
 
-Saturday’s Losers (excluding repeats):
Excluding ABC, the night overall.
 
----------
 
-Ratings Breakdown:

Texas Tech at Oklahoma on Saturday Night Football led ABC to victory, with a healthy 10.33 million viewers and a 3.4 rating/10 share among adults 18-49 from 8-11 p.m. As I always say, viewers will respond to Saturday night television if there is something worth watching.

 

CBS finished second overall in total viewers and third among adults 18-49 with its combination of a repeat of CSI (Viewers: #2, 5.92 million; A18-49: #2, 1.2/ 4), a repeat of Criminal Minds (Viewers: #2, 6.94 million; A18-49: #3, 1.4/ 4) and 48 Hours Mystery (Viewers: #2, 7.35 million; A18-49: #2, 1.9/ 5), which deserves positive mention for building by 410,000 viewers and 36 percent in the demo from the Criminal Minds encore.

 

Fox had nothing unusual to report with its perennial line-up of Cops (Viewers: #3, 5.53 million; A18-49: #2, 1.9/ 6) and America’s Most Wanted (Viewers: #3, 5.56 million; A18-49: #2, 1.8/ 5). And lowly NBC was last in every half hour care of repeats of Knight Rider (Viewers: 2.91 million; A18-49: 0.7/ 2), Law & Order (Viewers: 4.41 million; A18-49: 1.2/ 4) and Law & Order: SVU (Viewers: 3.82 million; A18-49: 1.0/ 3). Other than football, consider this another Saturday wasteland. 

 
Source: Nielsen Media Research data (R = repeat)
 
-------------------------
 
Sunday 11/23/08

Note: The following results are based on the metered market ratings.

 
              HH
          Rtg/Shr
Fox 9.3/14
NBC 8.1/13
CBS 7.6/12
ABC 6.9/11
CW    0.5/ 1
 

-Percent Change From the Year-Ago Evening (Sunday, November 25, 2007):

Fox: +86, ABC: -19, CBS: -32, NBC: -33, CW: -54
 
----------
 

Note: The fast national results for Sunday will be posted at PIFeedback.com by 12 p.m. ET. Go to the website, click on Ratings Box (the first category), then Last Night’s Results, and Sunday, Nov. 23, 2008.   

 
----------
 
-Yesterday’s Winners:

60 Minutes (CBS), Football Prime-time Overrun (Fox), The OT (Fox), 24: Redemption (Fox), 36th Annual American Music Awards (ABC), Sunday Night Football: Indianapolis vs. San Diego (NBC)

 
-Yesterday’s Losers (excluding repeats)

Since we are excluding repeats, nothing…it was a good night for TV.

 
----------
 
-Ratings Breakdown:

Fox led the overnight troops on this final Sunday of the November 2008 sweeps, beating football populated NBC by 1.2 rating points. Third overall was CBS, followed by ABC (which did not benefit minus Desperate Housewives) and almost invisible the CW, which will replace the Media Rights Capital combination of In Harm’s Way, Valentine and Easy Money with a repeat of Jericho and a Sunday Night Movie on Dec. 6. Keep in mind, of course, that the movie will likely be all repeat titles as well.

 

A half-hour football over-run on Fox opened the evening with a hefty (and dominant) 14.8 rating/25 share in the overnights at 7 p.m. That led into post-game The OT (#2: 10.7/17 at 7:30 p.m.), followed by two-hour prequel 24: Redemption at a healthy 7.6/11 from 8-10 p.m. Compared to the year-ago combination of two episodes each of The Simpsons (5.6/ 8 on Nov. 25, 2007) and Family Guy (#4: 5.7/ 9), that was an increase of 35 percent. Here is the half-hour breakdown:

 
24: Redemption (Fox)
8:00 p.m.: 7.9/12 (#2t)
8:30 p.m.: 7.7/11 (#3)
9:00 p.m.: 7.5/11 (#4)
9:30 p.m.: 7.5/11 (#4)
 

Considering that the strength of 24 falls within the young adult demos, this is very good news for Fox. 

 

NBC was on the map care of Sunday Night Football. But opposite heavier than usual competition the Indianapolis vs. San Diego match-up was below-average at an approximate 10.4/16 in the overnights for the prime-time portion from 8:30-11 p.m. Earlier in the evening on NBC was pre-game Football Night in America at a 2.6/ 4 in the 7 p.m. hour (#4), and an also fourth-place 5.9/ 9 from 8-8:30 p.m.

 

CBS granddaddy 60 Minutes kicked-off the night with a second place 9.8/16 in the overnights from 7-8 p.m. After we are all long gone, 60 Minutes will still be ticking away! Next on the Eye net was the soon-to-conclude 13th edition of The Amazing Race at a 6.3/10 (#4) from 8-9 p.m. (time flies!), followed by Cold Case (#3: 7.8/12) and iffy The Unit (#3: 6.6/11). Had The Unit been airing on NBC, this would have been considered a hit show.

 

ABC lost some steam without its regularly scheduled Sunday line-up of America’s Funniest Home Videos, Extreme Makeover: Home Edition, Desperate Housewives and Brothers & Sisters. In their place was The 36th Annual American Music Awards at a still comfortable 7.9/12 from 8-11 p.m. Compared to it’s year-ago telecast (7.7/12 on Nov. 17, 2007), that was an increase of three percent. Here is the half-hour breakdown:

 
American Music Awards

 8:00 p.m.: 7.9/12 (#2t)

 8:30 p.m.: 8.0/12 (#2)

 9:00 p.m.: 8.5/13 (#2)

 9:30 p.m.: 8.1/12 (#2)

10:00 p.m.: 7.8/12 (#2)
10:30 p.m.: 7.1/12 (#2)
 

Earlier in the evening on ABC was the American Music Awards Red Carpet Special at a third-place 3.8/ 6 from 7-8 p.m.

 

Rounding off the evening was the departing combination of In Harm’s Way (#5: 0.5/ 1), Valentine (#5: 0.6/ 1) and Easy Money (#5: 0.4/ 1), all repeats, on the CW.

 
Source: Nielsen Media Research data
____________________________________________________________________________
 
Ratings Box:
What’s Hot/What’s Not
 
-Season High Jimmy Kimmel Live:

Based on ratings for the week of Nov. 10, ABC’s late night Jimmy Kimmel Live rose to a season-high 1.94 million viewers, building on the previous week’s audience for the fourth consecutive week. Compared to the year-ago week, that was an increase of eight percent.

 
 
Source: Nielsen Media Research data
________________________________________________________________________________
 
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On the Air Tonight:
Prime-Time Programming Options
 
Monday 11/24/08
Night 26 of the Nov. 2008 Sweeps
 
ABC:

 8:00 p.m. Dancing With the Stars

 9:30 p.m. Samantha Who?

10:00 p.m. Boston Legal
 
CBS:

 8:00 p.m. The Big Bang Theory

 8:30 p.m. How I Met Your Mother

 9:00 p.m. Two and a Half Men

 9:30 p.m. Worst Week

10:00 p.m. CSI: Miami
 
NBC:
 8:00 p.m. Chuck
 9:00 p.m. Heroes
10:00 p.m. My Own Worst Enemy
 
Fox:

 8:00 p.m. Terminator: The Sarah Connor Chronicles

 9:00 p.m. Prison Break

 
 CW:

 8:00 p.m. One Tree Hill (R)

 9:00 p.m. One Tree Hill

 
MNTV

 8:00 p.m. The Twilight Zone (R)

 8:30 p.m. The Twilight Zone (R)

 9:00 p.m. Magic’s Biggest Secrets Finally Revealed

 
ION

 8:00 p.m. Boston Legal (R)

 9:00 p.m. NCIS (R)
10:00 p.m. NCIS (R)
 
________________________________________________________________________
 
TV Tidbits:
Notes of Interest
 
-NBC Schedule Changes:

Mirroring failed reality/competition America’s Toughest Jobs, NBC will move ratings-challenged drama Crusoe from Friday at 9 p.m. to 8 p.m. Saturday effective on Dec. 6. Holiday themed specials will fill the Friday 8 p.m. hour in December, leading into the relocated Lipstick Jungle (which will air the last of its final four episodes) at 9 p.m., followed by Dateline at 10 p.m. Deal or No Deal, which is anchoring Friday at present, will be pared down to one telecast per week.

 

 -Tyra Banks Heads to the CW in Daytime:

Warner Bros. talker The Tyra Banks Show, which has been airing in first-run syndication for four seasons, is heading to the CW in daytime. Effective in Sept. 2009, two episodes of Tyra will air each weekday (one original and one repeat telecast for 26 weeks; repeats there after that) in the 3-5 p.m. block. Tyra replaces freshman court show Judge Jeanine Pirro, which will be shopped in first-run syndication, and repeats of sitcoms The Wayans Bros. and The Jamie Foxx Show. 

 
__________________________________________________________________________
 
TV Trivia Time:
Saddle Up, Cowboy
 

Which one of the following westerns was only one half-hour in length?

 
a) Cheyenne
b) The Rifleman
c) Sugarfoot
d) The Texas Wheelers
e) The Virginian
 
The answer to Friday’s question…
 
Which one of the following sitcoms aired first?
 
a) Cheers
b) The Facts of Life
c) Family Ties
d) Kate & Allie
e) Night Court
 

Is: b) The Facts of Life, which kicked-off on Aug. 24, 1979. As for the others:

 
-Cheers: Sept. 30, 1982
-Family Ties: Sept. 22, 1982
-Kate & Allie: March 19, 1984
-Night Court: Jan. 4, 1984
 
All together now:
 
You take the good, you take the bad,
You take them both and there you have
The facts of life, the facts of life.
 
There’s a time you got to go and show
You’re growin’ now you know about the facts of life,
The facts of life.
 
When the world never seems to be livin’ up to your dreams
And suddenly you’re finding out
The facts of life are all about you, you.
 
It takes a lot to get ‘em right

When you’re learning the facts of life. (learning the facts of life)

Learning the facts of life (learning the facts of life)
Learning the facts of life.
 
-Current kudos goes to:

Mark Amato, Gerry Bixenspan, Shari Brandt, Michelle Butler, Reid Davis, Jerry Gibbons, Maureen Goldman, Michael Holland, Bob Ingersoll, Kevin Jones, Deb Kainer, Marie Lefevre Karp, Tom Kilgallon, Charles Lippert, Aaron Paquette, Alan Perris, Jodi Perris, Gordon Purcell, Anthony Salerno, Michelle Stanton, Michelle Yarborough, Ted Zawislak