Snobs Vs. Slobs: Fox’s Dads Connects With the Upper Crust

Tuesday comedies over-index in $100K+ homes

When not getting under the skin of television critics, Fox’s new comedy Dads is carving out a niche with the swells at the country club.

According to Nielsen demographic data, Tuesday’s premiere of Dads over-indexed among the upper crust, earning a 14 percent larger swath of viewers 18-49 in the $100,000+ income bracket than the industry average. Given that Dads isn’t exactly the Algonquin Round Table, the response by the affluent demo comes as a pleasant surprise for the network.

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