When not getting under the skin of television critics, Fox’s new comedy Dads is carving out a niche with the swells at the country club.
According to Nielsen demographic data, Tuesday’s premiere of Dads over-indexed among the upper crust, earning a 14 percent larger swath of viewers 18-49 in the $100,000+ income bracket than the industry average. Given that Dads isn’t exactly the Algonquin Round Table, the response by the affluent demo comes as a pleasant surprise for the network.
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