Shonda Rhimes Smashes It in TV Twitter Ratings

Scandal’s Season 4 premiere dominates the competition

Shonda Rhimes is on a roll in Nielsen’s TV Twitter ratings. The producer and screenwriter’s steamy Scandal, set in Washington D.C., generated the most Twitter traffic last week. It inspired 718,000 discrete tweets reaching 4.16 million Twitter accounts, numbers that smashed the competition.

The Season 4 premiere episode on ABC featured commentary about Olivia’s Zanzabarian trysts, changes in hair style and some body language observations from Twitter fans of the series.

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