Rosie Live Bombs on NBC | Adweek Rosie Live Bombs on NBC | Adweek
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Rosie Live Bombs on NBC

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Despite the considerable promotion, NBC special Rosie Live (a potential back-door pilot) averaged a mere 5.04 million viewers and a 1.2 rating/ 4 share among adults 18-49 (based on the fast affiliate results, according to Nielsen Media Research data) on Wednesday, Nov. 26. 

Comparably, that placed it third in the 8 p.m. hour behind Fox’s Bones (Viewers: 9.76 million; A18-49: 2.7/ 9) and CBS sitcoms The New Adventures of Old Christine (Viewers: 7.60 million; A18-49: 2.0/ 7) and Gary Unmarried (Viewers: 7.72 million; A18-49: 2.2/ 7). 

Rosie O’Donnell has posted on her blog that NBC will not be ordering any additional installments of Rosie Live.