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Rich Vedder, an ABC sales executive who has specialized in digital media since 2003, was promoted Wednesday to vp of digital media sales for the ABC Owned Television Stations Group. He was formerly vp, general sales manager, digital media for the ABC National Television Sales, the TV Stations Group’s sales representation unit.
In his new position, Vedder will work with the senior management at ABC’s 10 owned TV stations to develop and implement sales strategies and initiatives for the Internet, wireless, digital side channels and other digital media.
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