Rainbow Bolsters IFC-Sundance Sales Force | Adweek Rainbow Bolsters IFC-Sundance Sales Force | Adweek
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Rainbow Bolsters IFC-Sundance Sales Force

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Rainbow Media is beefing up the joint IFC-Sundance Channel ad sales unit, tapping former MTV executive Vanessa Benfield to oversee branded-content initiatives across both networks’ linear and digital platforms.

In her new role as svp of partnership sales and integrated solutions, Benfield will manage the integrated-sales teams and work with marketers to develop partnerships for IFC and Sundance Channel. She joins IFC-Sundance from MTV Networks Entertainment Group, where she most recently served as vp, east coast sales for Comedy Central, Spike, TV Land and CMT. She has also put in time at the Cabletelevision Advertising Bureau, iVillage and Saatchi & Saatchi.

Benfield reports to Alan Klein, evp of partnerships and operations.

“Vanessa’s strong background in the agency, television and online arenas make her a perfect fit for this position,” Klein said. “She’ll play a key role in developing and delivering our upfront and ongoing sales strategies, allowing sponsors to tap into the highly desirable audiences of IFC and Sundance Channel.”

Also new to IFC-Sundance is Tony Song, who’s been appointed to the newly created position of vp, sales and partnerships, east coast; and Ilene Danuff, who joins as vp, branded content & integrated solutions. Song was previously director of east coast national media sales for BET Networks, while Danuff was most recently the marketing and creative services director for Plum Television.

Based in New York, Song and Danuff report to Benfield.

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