Radio Disney Snags Bratz Toymaker, Geico for 'N.B.T.'

Music show incorporates multiplatform elements with Disney Channel

Over chicken and potatoes at New York's Edison Ballroom on Thursday afternoon, media folks heard a presentation by an entertainment giant in a field that doesn't have much room left for giants: Radio Disney.

The 31-station network (all O&O's) has quietly staked out a place in kids' brainpans that has gone more or less unoccupied for the last few years. Music has always been a part of childhood, and the tween audience Disney super-serves on networks like ABC Family has adopted the elderly format in a high-tech way.

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