Pumo to Head Up Freedom's Sales | Adweek Pumo to Head Up Freedom's Sales | Adweek
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Pumo to Head Up Freedom's Sales

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Michael Pumo was named vp of sales for Freedom Broadcasting. In his new position, announced Monday (June 7) Pumo will be responsible for driving revenue for Freedom's eight TV stations, based at WPEC, the company's CBS affiliate in West Palm Beach, Fla.

Most recently president and general manager for WFLA-TV, Media General's NBC affiliate in Tampa, Fla., Pumo created a syndication department that extended locally produced programming across the market. He was also credited with producing more comprehensive news and sports coverage by leveraging existing resources at the station and partnering with other organizations.

"Mike's accomplished background in selling new media and developing multi-platform sales strategies will be a tremendous asset to Freedom," said Doreen Wade, president of Freedom Broadcasting. "He has demonstrated a consultative approach to selling throughout his career, which will serve him well in driving audience share and successful results for advertisers at Freedom."