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NEW YORK Out-of-home ad spending during the fourth quarter plummeted, sending total OOH revenue down 4 percent for the year to $7 billion, according to figures released yesterday by the Outdoor Advertising Association of America. Fourth-quarter revenue sank 15 percent, totaling $1.5 billion in total ad expenditures.
Despite the declines, OOH, which has had steady, high-single-digit growth for the past three years, is still holding up better than many other media. The last time the outdoor business posted negative growth was in 2001, when revenue was down 1 percent.
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