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The Ongoing World Series Dominates on Fox

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THE PROGRAMMING INSIDER
Monday, November 2, 2009
 
Primetime Ratings:
Friday and Saturday Results
 
Ratings Box:
What's Hot/What's Not
 
On the Air Tonight:
Prime-Time Programming Options
 
TV Tidbits:
Notes of Interest
 

TV Trivia Time:

An Emmy Winning Mission

 ______________________________________________________________________
 

Prime-Time Ratings:

Friday and Saturday Results
 
Friday 10/30/09

Note: The following results are based on the fast affiliate ratings (Live Plus Same Day data).  

 

              HH
          Rtg/Shr

NBC 4.4/ 8
ABC 3.7/ 7
Fox    2.4/ 4
CW    1.2/ 2
 

CBS: 7.90 million, NBC: 6.70, ABC: 5.44, Fox: 3.76, CW: 1.94

 
-Adults 18-49:

CBS: 1.9 rating/6 share, ABC and NBC: 1.4/ 5 each, Fox: 1.2/ 4, CW: 0.8/ 3

 
--------------------
 

Note: Any prior rating results are based on the final nationals. Since the level of DVR penetration has increased from 27 percent at this same point last year to approximately 33 percent at present, the overall results may be negatively impacted.

 
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-Friday’s Winners (keep in mind that the expectations are lower on this evening):

Ghost Whisperer (CBS), Dateline (NBC)

 

-Friday’s Losers (excluding repeats):

Supernanny (ABC), Ugly Betty (ABC), The Jay Leno Show (NBC)

 
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-Ratings Breakdown:

CBS led this typically lackluster Friday, beating the No. 2 network (NBC in total viewers; ABC and NBC among adults 18-49) by an average of 1.20 million viewers and 36 percent in the demo. But year-to-year, the Eye net’s dominance shrunk by 2.55 million viewers (10.45 to 7.90 million) and 14 percent among adults 18-49 (2.2/ 8 to 1.9/ 6).

 

On that note, CBS opened with perennial Ghost Whisperer (Viewers: #1, 8.28 million; A18-49: #1, 2.0 rating/7 share), followed by compatible Medium (Viewers: #2, 7.69 million; A18-49: #1, 1.8/ 6) and aging Numb3rs (Viewers: #1, 7.74 million; A18-49: #1, 1.8/ 6), which is likely to be concluding this spring. One year earlier, Ghost Whisperer anchored the night with a heftier 9.40 million viewers and a 2.2/ 8 among adults 18-49 on October 31, 2008.

 

NBC granddaddy Law & Order, which was picked up for four additional episodes (bringing the total order to 16 this season) finished second at 8 p.m., with 7.00 million viewers and a 1.4/ 5 in the demo. That led into Dateline (Viewers: #1, 7.95 million; A18-49: #2, 1.7/ 6 at 9 p.m.), which deserves accolades for winning the hour in total viewers and building from Law & Order, followed by clinker The Jay Leno Show (Viewers: #3, 5.14 million; A18-49: #3, 1.2/ 4 at 10 p.m.). Sorry Jay…it is just not working. Needless to say, Dateline is a stronger occupant than recently axed crime drama Southland probably would have been. 

 

ABC had another lackluster Friday care of Supernanny (Viewers: #3, 4.84 million; A18-49: #3, 1.3/ 4), which is not strong enough to anchor the evening, relocated Ugly Betty (Viewers: #3, 4.54 million; A18-49: #4, 1.2/ 4) and veteran 20/20 (Viewers: #2, 6.94 million; A18-49: #2, 1.6/ 5), which built from fading Ugly Betty by 2.40 million viewers and 33 percent among adults 18-49. 

 

Elsewhere, Fox replaced its failed combination of Brothers, ‘Til Death and Dollhouse with a two-hour repeat of House, which was an improvement with 3.76 million viewers (#4) and a 1.2/ 4 among adults 18-49 (#4) from 8-10 p.m. Yes, that was an improvement! Last was The CW’s combination of Smallville (Viewers: #5, 2.60 million; A18-49: #4, 1.2/ 4), which is noticeably stronger than year-ago occupants Everybody Hates Chris and The Game (despite dipping significantly from it prior Thursday 8 p.m. time period), and a repeat of America’s Next Top Model (Viewers: #5, 1.27 million; A18-49: #5, 0.5/ 2).

 

Source: Nielsen Media Research data (R = repeat)

 
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Saturday 10/31/09

Note: The following results are based on the fast affiliate ratings (Live Plus Same Day data).  

 

              HH
          Rtg/Shr

CBS   3.8/ 7

ABC 3.4/ 6
NBC 1.4/ 3
 
Fox: 12.21 million, ABC: 5.65, CBS: 5.63, NBC: 2.24
 
-Adults 18-49:

Fox: 3.7 rating/12 share, ABC: 1.8/ 6, CBS: 1.1/ 4, NBC: 0.5/ 2

 
----------
 

Note: Any prior rating results are based on the final nationals. Since the level of DVR penetration has increased from 27 percent at this same point last year to approximately 33 percent at present, the overall results may be negatively impacted.

 
----------
 

-Saturday’s Winners:

Baseball World Series, Game 3 (Fox)
 

-Saturday’s Losers (excluding repeats):

Saturday Night Football (ABC), Notre Dame Football (NBC)

 
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-Ratings Breakdown:

Dominant Fox had a hefty advantage due to game three of The Baseball World Series, but keep in mind that all results are estimated because there was an approximate one hour rain delay and this was a live sporting event. In the distant No. 2 spot was football populated ABC, followed by CBS and virtually invisible NBC, which also aired football. In other words, there were a lot of sports on Saturday!

 

Unfortunately, there are no results past 11 p.m. ET. But based on 9-11 p.m. in primetime, game 3 of The World Series (Yankees 8, Phillies 5) averaged an estimated 14.28 million viewers and a 4.3 rating/14 share among adults 18-49, with the half-hour breakdown as follows:

 
2009 Baseball World Series, Game 3

 9:00 p.m. – Viewers: 11.87 million, A18-49: 3.5/12

 9:30 p.m. – Viewers: 15.11 million, A18-49: 4.5/14

10:00 p.m. – Viewers: 15.11 million, A18-49: 4.5/14

10:30 p.m. – Viewers: 15.06 million, A18-49: 4.7/15

 

As I always say, viewers will respond if there is something worth watching on Saturday. 

 

Earlier in the evening on Fox was a rain delay in the 8:00 p.m. half hour (Viewers: #1, 8.67 million; A18-49: #1, 2.4/ 9), followed by a repeat of The Cleveland Show at an also dominant 7.44 million viewers and a 2.3/ 8 among adults 18-49 at 8:30 p.m.

 

In the battle of the Saturday Night Football, it was USC at Oregon and Texas at Oklahoma State on ABC versus Washington State at Notre Dame on NBC and they both fared poorly opposite baseball as follows from 8-11 p.m.:

 

ABC – Viewers: 5.65 million (#2), A18-49: 1.8/ 6 (#2)

NBC – Viewers: 2.24 million (#4), A18-49: 0.5/ 2 (#4)

 

This could very well be one of NBC’s lowest rated Saturdays in the history of the network.

 

Capping off the evening was CBS’ combination of a repeat of CSI: Miami (Viewers: #3, 4.97 million; A18-49: #3, 0.9/ 3), a repeat of CSI (Viewers: #3, 5.38 million; A18-49: #3, 1.0/ 3) and 48 Hours Mystery (Viewers: #2, 6.54 million; A18-49: #3, 1.3/ 4), which deserves positive mention for building out of the CSI encore by 1.16 million viewers and 30 percent in the demo.

 

Source: Nielsen Media Research data (R = repeat)

 
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Note: The metered market results for Sunday, Nov. 1 were not available at press time. But don’t forget to go to pifeedback.com for the fast affiliate ratings at approximately 12 p.m. ET.

 
Source: Nielsen Media Research data
____________________________________________________________________________
 

Ratings Box:

What's Hot/What's Not
 
-Record Performance for The Vampire Diaries on The CW:

Freshman CW hit The Vampire Diaries continues to take a bite out of the competition in the highly competitive Thursday 8 p.m. hour. Opposite game two of The World Series on Fox on Oct. 30, a Halloween-themed episode of The Vampire Diaries rose to a record performance in both adults 18-34 (2.4 rating/7 share) and woman 18-34 (3.2/ 9). Comparably, this was a new high for The CW in the time period for any series in women 18-34, with its best among adults 18-34 since January 2007. 

 
Source: Nielsen Media Research data
________________________________________________________________________________
 

On the Air Tonight:
Prime-Time Programming Options

 
Monday 11/02/09
 
ABC:
 8:00 p.m. Dancing With the Stars
10:00 p.m. Castle
 
CBS:
 8:00 p.m. How I Met Your Mother
 8:30 p.m. Accidentally on Purpose
 9:00 p.m. Two and a Half Men
 9:30 p.m. The Big Bang Theory
10:00 p.m. CSI: Miami
           
NBC:
 8:00 p.m. Heroes
 9:00 p.m. Trauma

10:00 p.m. The Jay Leno Show

 
Fox:
 8:00 p.m. The World Series, Game 5
 
 CW:
 8:00 p.m. One Tree Hill

 9:00 p.m. Gossip Girl

 
________________________________________________________________________
 

TV Tidbits:

Notes of Interest

 

-TNT Picks Up Southland:

Crime drama Southland, which was unceremoniously dropped by NBC after being renewed for a second season, will move to cable net TNT, with the premiere date scheduled for Tuesday at 10 p.m. beginning on Jan. 12. The initial deal includes the six unaired episodes, plus the seven that ran on NBC last spring. 

               
 -Next Set of Celebrity Apprentice Contestants:

Well, this news is not necessarily new. But the next round of Celebrity Apprentice contestants on NBC will consist of former Illinois Governor Rod Blagojevich, model Selita Ebanks, actor and former wrestler Bill Goldberg, Olympian Michael Johnson, wrestler and model Maria Kanellis, musical legends Cyndi Lauper and Bret Michaels, comedian and writer Carol Leifer, Sharon Osbourne, actress Holly Robinson-Peete, TV host Summer Sanders, comedian Sinbad, celebrity chef Curtis Stone and former baseball player Darryl Strawberry. Celebrity Apprentice will return this spring in the Sunday 9-11 p.m. block. Go, Carol Leifer!

 

-Trifecta Entertainment Announces First-Run Programming Initiatives:

Distributor Trifecta Entertainment has unveiled several new fall 2010 programming initiatives for first-run syndication. Included are strips Judge Heck, featuring federal Missouri-based judge Anthony “Tony” Heckemeyer, and newsmagazine Tooned In, which is hosted by animated characters; and one hour weekly Mystery Hunters, which features two teens who explore a mystery each week. Trifecta, in addition, is producing a series of 60 second stories called Cold Case Minutes that will be packaged in off-net A&E strip Cold Case Files. 

 

-How is This for a Long Run?:

CBS’ veteran The Price is Right, now hosted by Drew Carey, will be celebrating episode No. 7,000 this coming Thursday, Nov. 5. Come on down!

 

-ABC November Sweep Highlights:

For anyone stat still cares, the official start date of the current November 2009 sweeps period was last Thursday, Oct. 29. And here are some the programming highlights offered by ABC for the remainder of the month:

 

Series Premieres:

-V: Tuesday, Nov. 3, 8 p.m. ET

 

Guest Stars

-Cybill Shepherd on Eastwick: Wednesday, Nov. 4, 10 p.m. ET

-Alex Kingston (ER) on FlashForward: Thursday, Nov. 5, 8 p.m. ET

-Kellie Pickler (American Idol) on Extreme Makeover: Home Edition: Sunday, Nov. 8, 8 p.m. ET

-Joel Grey on Grey’s Anatomy: Thursday, Nov. 12, 9 p.m. ET

-David Duchovny on Extreme Makeover: Home Edition: Sunday, Nov. 15, 8 p.m. ET

-Edward Norton on Modern Family: Wednesday, Nov. 18, 9 p.m. ET

-Rosanna Arquette on Eastwick: Wednesday, Nov. 18, 10 p.m. ET

-Bob Saget on America’s Funniest Home Videos: Sunday, Nov. 29, 7 p.m. ET (20th anniversary special)

 
Miscellaneous:

-Jamie-Lynn Sigler joins the cast of Ugly Betty: Friday, 6, 9 p.m. ET

 
_______________________________________________________________________________________
 

TV Trivia Time:

An Emmy Winning Mission

 

Which one of the following performers on classic Mission: Impossible won three Emmy Awards for his or her role on the series?

 
Barbara Bain
Peter Graves
Martin Landau
Peter Lupus
Greg Morris
 

The answer to Friday’s question…

 

What was the name of Morticia’s man-eating plant on The Addams Family?

 
Bertha
Cleopatra
Glynda
Ophelia
Orma Lee
 

Is: b) Cleopatra. To the masses who answered Ophelia, that was Morticia’s sister. All together now…

They're creepy and they're kooky,
Mysterious and spooky,
They're all together ooky,
The Addams Family.

Their house is a museum.
When people come to see 'em
They really are a screa-um.
The Addams Family.

Neat
Sweet
Petite

So get a witch's shawl on.
A broomstick you can crawl on.
We're gonna pay a call on
The Addams Family.

 

-Current kudos goes to:
Suzanne Ackley, Frank Agzarian, Michelle Yarborough-Bauer, Betty Bishop, Gerry Bixenspan, Michael Bobble, Al Canaletich, Paul Certo, Larry Collins, Harold Cooper, Audrey Davis, Reid Davis, John Ferlazzo, Arleen Fong, Julie Friedlander, Maureen Goldman, Jerry Hermes, Brad Hight, Kerry Hughes, Bob Ingersoll, Deb Kainer, Mary Kalnin, Mark Krause, Steven Kurtzer, Lyle Merdler, Debbie Mirr, Stephen Narissi, Cindy O’Connor, Sandra Pettway, Amy Preisendefer, Francine Purcell, Bob Rall, Bruce Robinson, Colleen Roth, Joe Rubi, David Ruckman, Maxine Schulman, Mark Simmons, Mike Stallcup, Joe Swaney, Kelly Swindell, Alexander Yeh