Here's E!'s Super Bowl Ad for The Royals

Sister network's first scripted drama gets a huge push

When you're a TV megacorporation hosting the Super Bowl, it seems like a shame to dedicate all that valuable advertising real estate to other companies. So broadcast, cable and digital behemoth NBCU is using some of its precious commercial time to tout sister network E!'s first scripted drama, The Royals.

A fictional chronicle of a badly behaved British royal family, the show stars Elizabeth Hurley as Queen Helena, alongside Vincent Regan as King Simon. The case also includes William Moseley and Alexandra Park as their twin children, Liam and Eleanor.

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