Veteran CBS hit-maker Nina Tassler has been promoted to chairman of CBS Entertainment, inking a new deal with the network that extends through 2017.
In her new role, Tassler will lead CBS’ programming across prime time, late night and daytime, while spearheading programming development in all genres. Tassler’s promotion comes as CBS commits to a slate of summer originals like the returning thriller Under the Dome and the upcoming Halle Berry sci-fi effort, Extant.
Tassler also will oversee entertainment division matters related to advertising and promotion, business affairs, consumer products, digital/interactive, diversity, publicity, scheduling and research.
“Nina’s creative instincts, programming savvy and leadership skills have helped form a hit-making machine that has fueled the network’s success and benefitted the company’s bottom line,” Moonves said, by way of announcing the promotion. “She’s been a friend and colleague for 25 years, and I’ve witnessed first-hand the genuine and positive energy, as well as hands-on skills, she brings to every facet of the creative process. There are very few executives with her track record of consistently achieving high-level success in all forms of entertainment programming.”
A rock in an ever-churning broadcast TV sea, Tassler is the longest-serving network chief. She joined CBS in 1997 as vp of drama for CBS Productions and was named president of CBS Entertainment in 2003.
Under Tassler’s leadership, CBS has introduced a roster of hits that includes The Big Bang Theory, How I Met Your Mother, Elementary, Person of Interest and The Good Wife. As svp, drama development, she rolled out the tent pole franchises CSI and NCIS.
More recently, Tassler created an in-house unit designed to develop limited series and live event programming. Among the projects in development for 2015 is The Dovekeepers, a four-hour miniseries based on the 2011 Alice Hoffman novel of the same name.
CBS’ entertainment division in 2013 generated $8.65 billion in revenue, an increase of 12 percent, or nearly $1 billion ($951 million), versus the previous year.