Nielsen: 1.7 Million Still Unready for DTV | Adweek Nielsen: 1.7 Million Still Unready for DTV | Adweek
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Nielsen: 1.7 Million Still Unready for DTV

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Since the June 12 transition to digital television, more than 800,000 homes have taken action to receive digital broadcasts, according to the latest count from Nielsen. As of June 28, 1.7 million or 1.5 percent of U.S. homes still remain completely unready for digital TV.

But that's not the entire story. Not all unready households are completely in the dark; in fact 60 percent of unready households receive at least one low-power or foreign station (from Mexico and Canada). On average, homes that can receive low-power TV stations have 3.5 station signals available to them.

African-American TV households are the least prepared with 3.5 percent completely ready, followed by Hispanics at 2.3 percent. Only 1.1 percent of white TV households are completely unready.

Nielsen has been tracking the DTV-readiness of TV households since May 2008 when the percentage of unready households was at 9.8 percent.

Mediaweek is a unit of the Nielsen Co.