Analysis: Netflix, DreamWorks and the Brave New Content Licensing World

New material will be in addition to upcoming Turbo: F.A.S.T.

Netflix has signed an agreement with DreamWorks for exclusive content produced by the latter, in addition to the upcoming Turbo: F.A.S.T. (based on this summer's movie, Turbo, about a racing snail). The deal goosed the streaming service's stock considerably, sending it up 7.1 percent as of this writing.

DreamWorks appears to be angling for a presence on every major non-Disney, kid-friendly network (company founder Jeffrey Katzenberg's feud with his ex-employers at Disney is the stuff of Hollywood legend).

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