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NEW YORK Over the course of the last week, Beijing’s Olympic Park has pulled double-duty, functioning as a proving ground for the world’s top athletes and a research laboratory for NBC Universal. And while the XXIX Olympiad has offered a seemingly endless succession of shocking and memorable moments, NBC officials say they aren’t at all surprised by what they’ve discovered on the ratings front.
Speaking to reporters at 2 a.m. Thursday (Beijing time), NBC Olympics president Gary Zenkel said that the 2008 Games have reaffirmed the strength of broadcast television, even in an era of hyper-accelerated fragmentation.
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