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THE PROGRAMMING INSIDER

Wednesday, June 23, 2010

 

Prime-Time Metered Market Tuesday Ratings:

NBC Wins; Lackluster Opening for ABC’s Downfall

 
National Ratings in Prime-Time:

Week of June 14, 2010

 

Ratings Box:

What’s Hot/What’s Not

 

On the Air Tonight:
Prime-Time Programming Options 

 

TV Tidbits:

Notes of Interest

 

TV Trivia Time:

Squiggy’s Real Name
________________________________________________________________________________

Prime-Time Metered Market Tuesday Ratings:
NBC Wins; Lackluster Opening for ABC’s Downfall

 

Tuesday 6/22/10

 

              HH
          Rtg/Shr

NBC 5.8/10
CBS   5.4/ 9
Fox    4.4/ 7
ABC 3.9/ 7
CW    0.5/ 1
 
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-Note: Comparisons to the year-ago evening are not available. 

  
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-Yesterday’s Winners:

NCIS R (CBS), Wipeout (ABC), America’s Got Talent (NBC)

 

-Yesterday’s Losers (excluding repeats):

Losing it with Jillian (NBC), Downfall (ABC), Primetime: Mind Games (ABC)

 
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-Ratings Breakdown:

Led by America’s Got Talent, NBC dominated this fourth Tuesday in June with a seven percent metered market advantage over a night of repeats on second-place CBS. Third overall was Fox, followed by ABC and more encore telecasts on The CW.

 

In series-premiere news, ABC game show Downfall left little to be desired with a fourth-place 3.5 rating/6 share in the overnights from 9-10 p.m. Comparably, retention out of the 8:30 p.m. portion of lead-in Wipeout (#2: 5.6/ 9) was only 62 percent and there was a loss of 16 percent in the second half-hour (3.8/ 6 to 3.2/ 5). Considering how painful it was to see good merchandise (a car included) being loudly tossed to the ground at the end of a conveyor belt, chances are a good portion of the viewers who did tune in will not be back next week. I know I won’t.

 

Downfall led into the season-premiere of Primetime: Mind Games, which dipped to a mere (and last-place) 2.9/ 5 in the overnights at 10 p.m. Earlier in the evening on ABC, reliable Wipeout remained just that with a second-place 5.5/10 in the overnights (which should be good enough to warrant a time period victory among adults 18-49).  

 

NBC started out weak care of Losing it With Jillian at a fourth-place 2.8/ 5 at 8 p.m. But summer favorite America’s Got Talent perked up to a time period winning 7.3/12 in the overnights from 9-11 p.m., with the half-hour breakdown as follows:

 
America’s Got Talent (NBC)
 9:00 p.m.: 6.7/11 (#1)
 9:30 p.m.: 7.3/11 (#1)

10:00 p.m.: 7.6/12 (#1)

10:30 p.m.: 7.6/13 (#1)

 

CBS had nothing unusual to report, meanwhile, with its encore combination of NCIS (#1: 6.7/12), NCIS: Los Angeles (#2: 5.5/ 9) and The Good Wife (#2: 4.0/ 7). Over at Fox, two episodes of demo friendly Hell’s Kitchen averaged a 4.4/ 7 in the overnights from 8-10 p.m., with the half-hour breakdown as follows:

 

Hell’s Kitchen (Fox)

8:00 p.m.: 4.2/ 7 (#3)

8:30 p.m.: 4.5/ 8 (#3)

9:00 p.m.: 4.4/ 7 (#3)

9:30 p.m.: 4.6/ 7 (#3)

 

The CW closed the night with repeats of One Tree Hill (#5: 0.6/ 1), which is not strong enough to anchor Tuesday next season, and Life Unexpected (#5: 0.5/ 1), which is deserving of better lead-in support. 

 

As a reminder, here is what you will be seeing on the broadcast networks on Tuesdays this fall (with new shows in caps and bolded):

 
ABC
 8:00 p.m.: NO ORDINARY FAMILY
 9:00 p.m.: Dancing With the Stars (new time)
10:00 p.m.: DETROIT 1-8-7
 
CBS
 8:00 p.m.: NCIS
 9:00 p.m.: NCIS: Los Angeles
10:00 p.m.: The Good Wife
 
NBC
 8:00 p.m.: The Biggest Loser (two hours)
10:00 p.m.: Parenthood
 
Fox
 8:00 p.m. Glee (new time)
 9:00 p.m.: RAISING HOPE
 9:30 p.m.: RUNNING WILDE
 
CW
 8:00 p.m.: One Tree Hill (new day)
 9:00 p.m. Life Unexpected (new day)
 

Source: Nielsen Media Research data (R = repeat)

 
 

National Ratings in Prime-Time:

Week of June 14, 2010

 

Led by games six and seven of The NBA Finals (Boston versus the Los Angeles Lakers), ABC swept primetime for the third consecutive week with a first place finish in households, total viewers and the three key demos – adults 18-49, adults 25-54 and adults 18-34. Compared to one year earlier (which had no basketball in the mix), ABC built by margins of 92 percent (in households) to 167 percent (among adults 18-34) in the five surveyed categories. 

 

Elsewhere, CBS finished second in households and total viewers, while NBC and Fox tied for the No. 2 spot demographically (with Fox second in adults 18-49 and adults 18-34, and NBC the runner-up among adults 25-54). Boosted by five and-one-half hours of U.S. Golf coverage (including three hours on Saturday), NBC built year-to-year my margins of 18 to 29 percent. CBS, in contrast, was down in the five surveyed categories, while Fox and The CW were closer to year-ago levels. 

 

In series-premiere news, scripted ABC dramas Scoundrels and The Gates debuted on Sunday and fared as follows:

 

Scoundrels (ABC) – Sunday 9 p.m.

Viewers: 5.23 million (#34), A18-49: 1.3/ 4 (#38t)

 

The Gates (ABC) – Sunday 10 p.m.

Viewers: 4.76 million (#41), A18-49: 1.5/ 5 (#28t)

 

Considering the competition was repeats and the promotion was considerable, this is a disappointing start for both dramas. 

 

There was one series-finale this week, Fox sitcom ‘Til Death, and it closed with a miniscule 1.53 million viewers (#83) and a 0.6/ 3 among adults 18-49 (tied for #78).

 

In specials news, CBS got some traction from Wednesday 8 p.m. special TV’s Greatest Surprises, which averaged 6.58 million viewers (#19 overall) and a 1.5/ 5 among adults 18-49 (#28t). But Miley Cyrus: Live From London on ABC tanked in the Friday 8 p.m. hour, with just 2.60 million viewers (#72) and a 0.7/ 3 among adults 18-49 (#74t).

 

What follows are the final national ratings for the week of June 14, 2010 (with percent change versus the comparable year-ago week in parentheses), followed by the top 30 rated programs of the week and the top rated networks on basic cable.  

 

ABC: 4.6 rating/8 share (+92), CBS: 4.1/ 8 (-10), NBC: 3.7/ 7 (+20), Fox: 2.8/ 5 (- 6), CW: 0.6/ 1 (no change)

-Total Viewers:

ABC: 7.51 million (+105), CBS: 6.35 (- 8), NBC: 5.87 (+29), Fox: 4.58 (- 3), CW: 920,000 (- 2)

 

-Adults 18-49:

ABC: 2.6 rating/9 share (+137), Fox: 1.7/ 6 (no change), NBC: 1.6/ 5 (+23), CBS: 1.3/ 4 (- 7), CW: 0.4/ 1 (+33)

 

-Adults 25-54:

ABC: 2.8/ 8 (+100), NBC: 2.0/ 6 (+18), Fox: 1.9/ 6 (no change), CBS: 1.8/ 5 (-10), CW: 0.4/ 1 (no change)

 

-Adults 18-34:

ABC: 2.4/ 9 (+167), Fox: 1.6/ 6 (no change), NBC: 1.2/ 5 (+20), CBS: 0.7/ 3 (-12), CW: 0.4/ 1 (+33)

 
--------------------
 
 Top 30 Rankings
 

-Total Viewers:

The NBA Finals, Game 7: LA Lakers at Boston (ABC): 28.20 million, The NBA Finals, Game 6: LA Lakers at Boston (ABC): 17.96, America’s Got Talent – Wednesday (NBC): 11.65, America’s Got Talent – Tuesday (NBC): 10.55, NCIS R (CBS): 9.64, U.S. Open Golf – Sunday (NBC): 9.27, Two and a Half Men R (CBS): 9.21, NCIS: Los Angeles R (CBS): 9.11, Two and a Half Men R (CBS): 9.21, The Big Bang Theory R (CBS): 8.88, The Bachelorette (ABC): 8.41, CSI R (CBS): 8.33, The Mentalist R (CBS, Thurs. 10 p.m.): 8.23,  NBA Countdown, Game 7 (ABC): 8.00, 60 Minutes R (CBS): 7.67, CSI: Miami R (CBS): 7.54, NBA Countdown, Game 6 (ABC): 7.14, Flashpoint (CBS): 7.00, The Mentalist R (CBS, Thurs. 8 p.m.): 6.90, America’s Got Talent R (NBC, Tues. 8 p.m.): 6.71, America’s Greatest Surprises (NBC): 6.58, The Good Wife R (CBS): 6.56, So You Think You Can Dance – Wednesday (Fox): 6.55, Hell’s Kitchen (Fox, Tuesday 9:30 p.m.): 6.52, Lie to Me (Fox): 6.48, Criminal Minds R (CBS): 6.32, So You Think You Can Dance – Thursday (Fox) and Law & Order: SVU R (NBC): 6.17 each, Rules of Engagement R (CBS): 5.94, Miami Medical (CBS): 5.90, Dateline – Friday (NBC): 5.83, Hell’s Kitchen (Fox): 5.67

 
 -Adults 18-49:

The NBA Finals, Game 7: LA Lakers at Boston (ABC): 11.4 rating/33 share, The NBA Finals, Game 7: LA Lakers at Boston (ABC): 7.1/21, America’s Got Talent – Wednesday (NBC): 3.1/ 9, America’s Got Talent – Tuesday (NBC) and Hell’s Kitchen (Fox, Tuesday 9:30 p.m.): 3.0/ 8 each, NBA Countdown, Game 7 (ABC): 2.9/11, Hell’s Kitchen (Fox, Tuesday 8:30 p.m.): 2.7/ 8, So You Think You Can Dance – Wednesday (Fox): 2.6/ 9, The Bachelorette (ABC): 2.6/ 8, The Big Bang Theory R (CBS): 2.6/ 7, NBA Countdown, Game 6 (ABC): 2.5/ 8, Two and a Half Men R (CBS): 2.4/ 7, So You Think You Can Dance – Thursday (Fox): 2.3/ 7, U.S. Open Golf – Sunday (NBC): 2.2/ 9, Last Comic Standing (NBC): 2.2/ 6, Family Guy R (Fox): 2.1/ 6, Lie to Me (Fox): 2.0/ 6, True Beauty (ABC): 1.9/ 5, How I Met Your Mother R (CBS) and Rules of Engagement R (CBS): 1.7/ 6 each, NCIS R (CBS), NCIS: Los Angeles R (CBS), Last Comic Standing R (NBC) and American Dad R (Fox): 1.7/ 5 each, America’s Got Talent R (NBC): 1.6/ 6, Law & Order: SVU R (NBC) and The Cleveland Show R (Fox): 1.6/ 5 each, The Gates (ABC, series premiere), CSI R (CBS), The Mentalist R (CBS), CSI: Miami R (CBS), TV’s Greatest Surprises (NBC), Modern Family R (ABC) and Glee R (Fox): 1.5/ 5 each

 

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CABLE
 

What follows are the top 10 rated networks on cable in prime-time for the week of June 14 based on total viewers and the three key demos:

 

Total Viewers:

USA: 3.33 million, TNT: 2.13, Fox News: 1.94, History: 1.60, Nick at Nite: 1.51, TBS: 1.36, A&E and Discovery: 1.28 each, ESPN: 1.27, ABC Family: 1.25

 

Adults 18-49:

USA: 1.15 million, TNT: 905,000, TBS: 814,000, History: 730,000, Discovery: 697,000, Bravo: 638,000, Food Network: 575,000, Comedy Central: 574,000, ABC Family: 568,000, A&E: 567,000

 

Adults 25-54:

USA: 1.33 million, TNT: 1.00 million, History: 812,000, Discovery: 743,000, TBS: 693,000, Bravo: 612,000, A&E: 605,000, Food Network: 603,000, ESPN: 551,000, Tru: 519,000

 

Adults 18-34:

USA: 482,000, TBS: 465,000, Comedy Central: 375,000, TNT: 370,000, ABC Family: 340,000, Bravo: 337,000, Discovery: 302,000, History: 297,000, FX: 284,000, Spike: 261,000

 

Source: Nielsen Media Research data (R = repeat)

 
 

Ratings Box:

What’s Hot/What’s Not

 
-Jonas L.A. Leads the Charts:

The season-premiere of Disney Channel’s retooled Jonas L.A. finished the week of June 14 first overall in all of television in kids 6-11 (1.3 million) and tweens 9-14 (1.2 million). In total viewers, Jonas L.A. topped the cable charts, with 3.3 million. 

 

-Nickelodeon Dominates:

Based on final national ratings for the week of June 14, kid’s magnet Nickelodeon finished first overall in total day in total viewers (2.3 million), kids 2-11 (1.2 million) and kids 6-11 (748,000).

 
-Updated National Ratings in Syndication:

Here are the top 20 rated programs in syndication (first-run and off-network) based on households for the week of June 7, followed by any highlights of note:

 

Wheel of Fortune (CBS Television Distribution): 5.8 rating. Jeopardy (CBS): 5.0, Judge Judy (CBS): 4.5, Two and a Half Men (Warner Bros.): 4.3, Entertainment Tonight (CBS): 4.1, Oprah (CBS): 3.6, Family Guy (Twentieth Television) and Wheel of Fortune – Weekend (CBS): 3.2 each, CSI: NY (CBS) and Law & Order: Criminal Intent (NBC Universal): 3.1 each, Everybody Loves Raymond (CBS): 2.9, Inside Edition (CBS) and The Office (NBCU): 2.7 each, Seinfeld (Sony Pictures Television) and George Lopez (Warner Bros.): 2.6 each, Live with Regis & Kelly (Disney-ABC) and Seinfeld – Weekend (SPT): 2.4 each, Dr. Phil (CBS), King of the Hill (Twentieth), Everybody Loves Raymond – Weekend (CBS) and Two and a Half Men – Weekend (CBS): 2.3 each

 

-Judge Judy had the biggest year-to-year gain of any court show, rising by 15 percent in households and topping the genre for the 718th consecutive week. 

-Entertainment Tonight, which has dominated the magazine genre for 726 straight weeks, rose eight percent in households from one year earlier and five percent week-to-week. 

-The Insider, also from CBS Television Distribution, scored a 1.7 in households, which increased by six percent both year-to-year and week-to-week.

-NBC Universal’s The Steve Wilkos Show built by a considerable 44 percent in households from one year earlier (0.9 to 1.3), the most growth of any talk show. 

-Also from NBCU: Jerry Springer tied its season high, with a 1.4 in households -- up 27 percent from the year-ago week. And Maury grew year-to-year by 15 percent in women 18-34 (1.3 to 1.5) and 20 percent in adults 18-34 (1.0 to 1.2), topping the talk show charts in both demographics. 

-Warner Bros. talker The Ellen DeGeneres Show rose to a 1.9 in households -- up 19 percent year-to-year. Demo growth for Ellen was as much as 67 percent among women 18-34 (1.0).

-Two and a Half Men has led the off-net sitcom category in households for 138 straight weeks, building by five percent in households from one week earlier. 

 

Source: Nielsen Media Research data (R = repeat)

 
 

On the Air Tonight:
Prime-Time Programming Options

 

Wednesday 6/23/10

 

 8:00 p.m. The Middle (R)

 8:30 p.m. The Middle (R)
 9:00 p.m. Modern Family (R)
 9:30 p.m. Cougar Town (R)

10:00 p.m. Jimmy Kimmel Live’s Twilight Saga: Total Eclipse of the Heart

 
CBS:
 8:00 p.m. How I Met Your Mother (R)
 8:30 p.m. Rules of Engagement (R)
 9:00 p.m. Criminal Minds (R)

10:00 p.m. CSI: NY (R)

 
NBC:
 8:00 p.m. America’s Got Talent (R)
 9:00 p.m. America’s Got Talent

10:00 p.m. Law & Order: SVU

 
Fox:

 8:00 p.m. So You Think You Can Dance (two hours)

 
CW
 8:00 p.m. America’s Next Top Model (R)
 9:00 p.m. America’s Next Top Model (R)
 
______________________________________________________________________
 

TV Tidbits:

Notes of Interest

 

-Coming Up on Fuse:

Music-driven cable network Fuse will introduce a one-hour weekly series in September called A Different Spin with Mark Hoppus, which will feature celebrity interviews, musical performances, panel discussions and anything and everything related to the world of music. 

 

-Executive Shuffle:

Gena McCarthy has been named SVP, Reality & Alternative Programming, Lifetime Networks. McCarthy, whose most recent position was SVP, Development and Production for Discovery Channel, will lead Lifetime’s reality and alternative programming team, overseeing the strategy and implementation for all development and production of its unscripted content.

______________________________________________________________________________
 
TV Trivia Time:
Squiggy’s Real Name
 

Remember nerds extraordinaire Lenny and Squiggy on long-running sitcom Laverne & Shirley? What was Squiggy’s real first name?

 

a)      Andrew

b)      Elmer

c)      Irving

d)      Louis

e)      Vernon

 

The answer to yesterday’s question…

 

What was the name of the owner and publisher Lou Grant worked for at the Los Angeles Tribune on spin-off drama Lou Grant?

 
Valerie Hogan
Pat MacDougal
Anne McGuire
Margaret Pynchon
Joyce Whitman
 

Is: d) Margaret Pynchon, who was played by the great Nancy Marchand years before her final role as Livia Soprano on The Sopranos. Marchand won four Emmy Awards as Outstanding Supporting Actress in a Drama Series for Lou Grant. As for the others:

 

-Valerie Hogan: Valerie Harper on Valerie (before the sitcom was re-titled Valerie’s Family, then The Hogan Family after Harper’s abrupt departure).

-Pat MacDougal: Georgia Engel on Everybody Loves Raymond.

-Annie McGuire: Mary Tyler Moore on short-lived sitcom Annie McGuire.

-Joyce Whitman: Betty White on short-lived sitcom The Betty White Show.

 

All Mary Tyler Moore Show cast members!

 

-Current kudos goes to:
Suzanne Ackley, Dave Aiken, Mark Amato, Mary Bancroft, Becky Beaty, Barbara Berman, Gerry Bixenspan, Kimay Bloch, Barbara Bloomfield, John Brooker, Mitch Burg (2x), Michael Cascio, Paul Certo, Larry Collins, Tom Condosta, Kristin Conner, Kay Copeland, Mark Cosenza, Brad Cramer, Audrey Davis, Reid Davis, Scott Dickson, Ric Dittman, Mike Dugger, Andy Ehlen, Bob Eisenstaedt, Phyllis Epstein, John Ferlazzo, Michael Fruchtman, George Gardner, Barb Hemberger, Michael Holland, Ken Hommel, Bob Ingersoll, David Jackino, Kathan Jager, Ken Jobe, Deb Kainer,  Mary Kalnin, Kathryn Kieser, Tom Kilgallon, Synda Kollman, Mark Krause, Andi Kupersmith, Steven Kurtzer, Marie Lefevre Karp, Tom Lawrenson, Steven Lewis, Patty Lynch, Richard Mann, Becky McIntyre, Lisa Menin, Debbie Mirr, Jim Moore, Michael Murphy, Michael Natale, Jay Ogletree, Tad O’Rourke, Pat Patton, Joe Pedri, Alan Perris, Sandra Pettway, Greg Phelan, David Primuth, Gordon Purcell, Elizabeth Rall, Michael Ratliffe, Liza, Reich, Arthur Reinstein, Con Rigg, Lisa Tatum-Roehrig, Joe Rubi, Neal Sabin (2x), Edward Schiffer, Russell Schwartz, Robert Sells, Maxine Shulman, Michelle Stanton, Ronnie Tallant, Carol Teichman, Margaret Thomas, Larry Weinstock, Tammy Wiard, David Williams, John Wood, Ged Young, Ted Zavales, Ted Zawislak