Mobile DTV Alliance Launches

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Thirty TV groups have joined to form the Mobile500 Alliance to commercialize mobile digital television.

This is the second group of broadcasters to band together to bring mobile DTV to market. Last year, 12 TV groups, including network TV owners Fox, Ion and NBCU (along with Hearst, Gannett and Meredith) formed the Mobile Content Venture, which is working on aggregating digital spectrum to deliver content to mobile devices.

The two groups are largely indistinguishable in their missions to expand TV station distribution to mobile devices and monetize the digital spectrum.

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