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Mediaweek TV: Sci Fi's 'Ultimate Gamer'

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Can the videogame industry help pull in young eyeballs to TV?

Cable TV's Sci Fi Channel--which recently announced a rebranding effort--hopes to answer that question in the affirmative, with its new competition series WCG Ultimate Gamer.

In an exclusive video report, Mediaweek correspondent Alan Frutkin talks to the show's producers about the appeal of gaming and how best to translate that appeal to television.