Mad Men Drops in Season 7 Premiere

Don's a real downer

AMC may have been hoping that the so-called “Netflix Effect” would boost the ratings for the Season 7 premiere of Mad Men, but in a highly competitive Sunday 10 p.m. slot, Matt Weiner’s period piece put up its worst opening numbers since 2008.

According to Nielsen live-plus-same-day data, the first installment of the bifurcated final season of Mad Men delivered 2.27 million viewers and a 0.8 in the 18-49 demo, marking a decline of 33 percent and 27 percent, respectively, versus last season’s two-hour opener.

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